Mr. Jack Barsoumian is the creator and founder of an expanding line of unparalleled flavors, including the new Amoretti® line of ground breaking martini mixers. Highly educated in organic chemistry and cell molecular biology, Jack draws upon his immense encyclopedic knowledge of flavor relationships and profiles. Jack notes, "It's more art than science". Amoretti® invites drinkers to "praise the bar" as well as the bartenders.

As the visionary behind the company, Jack Barsoumian brings his ideas to life by blending his solid scientific knowledge, understanding of flavor relationships, passion for the art of creation, and commitment to hard work.

Founded in 1989 by CEO, Jack Barsoumian, Amoretti® is based in Oxnard, California (USA). A family business of Armenian heritage, its Marketing President is Jack's wife Maral, its Manufacturing President his brother Ara. Amoretti® provides nearly 2,000 natural Pastry, Savory, and Beverage Ingredients.and more. for those who create exceptional menu items.

Customers around the world include patisseries, chocolatiers, ice creameries, five-star hotels and restaurants, Fortune 500 industrial bakeries, gourmet coffee chains, and presidential and royal palaces. Amoretti customers are loyal: they have learned through experience to rely on a Taste of Amoretti®.

Barsoumian leads three outstanding companies with more over thousands of creations that carry his unique signature of celestial aromas, dense concentrations and above all, exquisite taste:

Amoretti® offers an unmatched array of ingredients for pastries, and other menu items, plus a new line of martini mixes.
Capriccio® continues the Amoretti tradition of excellence through its Exotic Island® smoothies and granitas, and also the world's first, ready to mix, Mojito Libre.
Baristella® extends the Amoretti reputation to coffee houses and other gourmet beverage creators through its Flavorful Lite Syrups.