Praising the Bar in Las Vegas

Distributor SW & S of Nevada encourages bartenders to master the mix with Amoretti®, Baristella®, Capriccio® and Mojito Libre®

Francesco Lafranconi with Jack and Maral Barsoumian at his "test" bar at SW&S of Nevada headquarters in Las Vegas. Francesco is the best mixologist in the world,” attests Maral Barsoumian. "He is a magician." Source: Patterson’s Beverage Journal Ask Francesco Lafranconi for a cocktail recipe and he'll offer up 20. A leading authority on spirits, Lafranconi heads up an innovative educational program for bartenders as the Director of the Academy of Spirits and Fine Service for Southern Wine & Spirits of Nevada. Patterson’s met up with Lafranconi and the Barsoumians at SW&S of Nevada headquarters in Las Vegas, in the “test” bar to whip up some exciting – perhaps preternaturally delicious – drinks, using the Amoretti®, Capriccio® and Baristella® flavors. "Just from a mixology standpoint, there is a fantastic opportunity here to utilize these brands to make great cocktails," states Lafranconi. "For instance, you can bring back the standards of the world’s most highly regarded drinks. Use the Amoretti® Pomegranate Juice Concentrate to recreate the original consistency and flavor of grenadine, before it was formulated to contain corn syrup or food coloring. AMORETTI® is the Real McCoy!" King of the Ingredients Biz: Jack Barsoumian has concocted 1800 masterpiece fruit, nut & liqueur concentrates in his line of AMORETTI®, CAPRICCIO®, BARISTELLA® and MOJITO LIBRE®. Here, Jack is pouring BARISTELLA® Crema di Tiramisu&trade': note the consistency of this rich, finger-licking good, exquisite syrup. The Barsoumians are opening their 55,000 square foot, state of the art, test kitchen, manufacturing and blending facility in Oxnard later this month.